Plum Ponderings

4 Things To Consider When Repurposing Your Video

When a video project is finished, don’t let all that great footage you just captured collect dust! If you want to get the most bang for your buck, repurpose that media in other places.

READ MORE

Creative Marketing Resources videos win dotCOMM award

Sometimes all we need is a second chance in life. That second chance came to Milwaukee resident, Jamie De Jesus, just when he needed it most. Plum Media was brought in by Creative Marketing Resources to tell De Jesus’ story. The video was produced by Plum producer and director, Trevor Wright, and recognized with a dotCOMM award for Social Media Marketing.

READ MORE

Behind the Scenes of our Halloween Social Media Video

 

You might be surprised at the amount of thought and detail that can go into even a simple concept for a social media video - like let's carve our logo into a pumpkin for a Halloween video.

READ MORE

Keep Your B.R.A.N.D. in mind when deciding how to create your next video [Infographic]

Technology allows us to capture content instantly. Smartphones have turned us into photographers, videographers, and editors. While technology has given us the tools to produce videos, it hasn’t transformed us all into award-winning filmmakers. Before you hit record, read these tips below. Think about how you want the world to see your company. Your BRAND.

READ MORE

Add puppets for a fresh approach to healthcare marketing

When someone mentions puppets, what do you think of? Mayhem and explosions on "The Muppet Show?" Cows and sheep breaking into song on "Sesame Street?" Me too! I’ve been a puppeteer and fan for years, never expecting that these lumps of felt and foam would make inroads into my working world. Yet puppets can grab attention and convey information, even in serious fields like medicine.

So, why puppets?

READ MORE

How can video bring value to your business?

Video is a powerful tool.  It can communicate a tailored message, capture an audience and deliver a strong ROI. Still not convinced? Watch the video below to learn why you can’t afford to exclude video from your marketing and communication strategy.  

READ MORE

Tips for marketing your videos on YouTube using Google AdWords

Guest Post By: Joe Martinez

Every single day, YouTube videos generate billions of views.  But how do you, the advertiser, tap into that massive audience? With Google AdWords, an online advertising service, the tools for getting your ads in front of the coveted YouTube crowd are right at the tips of yours fingers. From text-based search ads, in-app mobile ads and YouTube ads there are a variety of ways to target your customer.  How do you effectively utilize these tools? Read on below for strategies.  

READ MORE

Ways to measure your video's ROI 

You’ve researched the impact of video, calculated a budget and are eager slot it into your marketing mix. The only bottleneck is getting senior leaders to approve the budget.

READ MORE

Why Promote Your Crowdfunding Project with Video?

By Trevor Wright | Producer/Director

Recently, filmmaker Zach Braff (Garden State) and show creator Rob Thomas (Veronica Mars) were able to fully fund their new movie projects; just with money from the fans. This has pushed crowdfunding to the mainstream, but both campaigns, as do many others, had something in common; a great crowdfunding video!

READ MORE

Vine Videos: Building One From Scratch, One Brick At A Time

 By Trevor Wright | Producer/Director

Vine was introduced at the beginning of 2013 and has grown by leaps and bounds. You might be ready to get your own brand on board, but do you know how to create exciting and effective videos? You’ll be surprised how much thought can go into 6 seconds.

READ MORE