Plum Ponderings

Using Video on Social Media To Promote Your Brand

Posting video on your social media channels is a great way to get people’s attention and to show off your work. You’ll want to put some thought behind those posts first. How you shape video content can help you meet your engagement goals.

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It's National Bobblehead Day!

For National Bobblehead Day, we want to show off Plum Media's extensive collection. Take a look at a quick video we put together last year to celebrate the Milwaukee Brewers and their amazing 2018 season:

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Plum Media Team Gets Tricked Into Singing Holiday Classic

This year, a fun trick was played on the staff of Plum Media. They thought they were shooting a video related to being named one of Milwaukee’s “Best Places To Work” again this year. They were not.

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Creative Marketing Resources videos win dotCOMM award

Sometimes all we need is a second chance in life. That second chance came to Milwaukee resident, Jamie De Jesus, just when he needed it most. Plum Media was brought in by Creative Marketing Resources to tell De Jesus’ story. The video was produced by Plum producer and director, Trevor Wright, and recognized with a dotCOMM award for Social Media Marketing.

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Amp up social recruiting with live video

If you're a professional recruiter, you're no stranger to the hiring challenges in a tight job market. Cutting through the digital noise to attract the right talent can seem impossible – which is why you want to consider adding live video to the mix.

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Tips for marketing your videos on YouTube using Google AdWords

Guest Post By: Joe Martinez

Every single day, YouTube videos generate billions of views.  But how do you, the advertiser, tap into that massive audience? With Google AdWords, an online advertising service, the tools for getting your ads in front of the coveted YouTube crowd are right at the tips of yours fingers. From text-based search ads, in-app mobile ads and YouTube ads there are a variety of ways to target your customer.  How do you effectively utilize these tools? Read on below for strategies.  

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Episodic content: give the people what they want

I used to watch "Lost" every week. Couldn’t wait for the next "30 Rock." And when the next episode from "Glove & Boots" appears on YouTube, you know I’ll devour it right away.

Episodic content is addictive. We get comfortable with the characters, locations and format in a particular show, and we want more!

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12 Days of Bad Stock Footage | #badstock

At Plum, we comb through stock footage everyday and this year we discovered a lot of terrible gems along the way.

Mostly holiday related.

This inspired us to create our own #badstock holiday footage starring all your favorite Plum characters:

https://www.youtube.com/watch?v=7yYX-cMeJnE

Check out the rest of our 12 days of #badstock below.

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5 Great Locations to Hold a Business Conference

As soon as people find out that part of my job is to produce and stage large business conferences and corporate meetings across the country – and around the world – they inevitably ask the same question: “What is your favorite city or event venue?”

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