---
title: "CloseUp: Decoding Video Production For Your Business | Laura McElree"
description: Videos are a powerful way to promote your business. But when you’re first starting out, the seemingly endless options can feel paralyzing. CloseUp helps break down those options, so you can invest your money where it’s worth it. Tune in every other week as we discuss video production best practices with industry experts
---

##### Podcast

# CLOSE UP: Decoding Video Production

![Using Video with Your PPC Campaigns](https://www.plummedia.com/hs-fs/hubfs/PPC%20Landscape%20Youtube%20Thumbnail.png?width=370&height=220&name=PPC%20Landscape%20Youtube%20Thumbnail.png)

###### [Using Video with Your PPC Campaigns](https://www.plummedia.com/podcast/using-video-with-your-ppc-campaigns)

When you finish a video, it's often posted online. But what happens next? Does it get the views and...

[ Listen ](https://www.plummedia.com/podcast/using-video-with-your-ppc-campaigns)

![Animation for Video Production](https://www.plummedia.com/hs-fs/hubfs/Animation%20and%20Video%20Solutions%20clean_v2.png?width=370&height=220&name=Animation%20and%20Video%20Solutions%20clean_v2.png)

###### [Animation for Video Production](https://www.plummedia.com/podcast/using-animation-in-your-video-project)

Animation is a great way to tell your story without having to worry about the limitations of the...

[ Listen ](https://www.plummedia.com/podcast/using-animation-in-your-video-project)

![The Client's Perspective with Andi Kneeland](https://www.plummedia.com/hs-fs/hubfs/Closeup2-1.png?width=370&height=220&name=Closeup2-1.png)

###### [The Client's Perspective with Andi Kneeland](https://www.plummedia.com/podcast/the-clients-perspective-with-andi-kneeland)

There can be a lot to learn when it comes to video. Andi Kneeland joined us to talk about her...

[ Listen ](https://www.plummedia.com/podcast/the-clients-perspective-with-andi-kneeland)

![Social Media Videos](https://www.plummedia.com/hs-fs/hubfs/Closeup2-1.png?width=370&height=220&name=Closeup2-1.png)

###### [Social Media Videos](https://www.plummedia.com/podcast/episode-4-social-media-videos)

Social media videos are a great way to get your message in front of your audience. But a good...

[ Listen ](https://www.plummedia.com/podcast/episode-4-social-media-videos)

![Three Questions You Should Ask Before Starting Your Video](https://www.plummedia.com/hs-fs/hubfs/Favicon-1.png?width=370&height=220&name=Favicon-1.png)

###### [Three Questions You Should Ask Before Starting Your Video](https://www.plummedia.com/podcast/episode-3-three-questions-you-should-ask-before-starting-your-video)

Learn the three questions you should ask before even picking up a camera. In this episode, Laura...

[ Listen ](https://www.plummedia.com/podcast/episode-3-three-questions-you-should-ask-before-starting-your-video)

![Episode 2: What Does a Video Cost](https://www.plummedia.com/hs-fs/hubfs/custom-video-thumbnails/Plum%20Thumbnail%20Template_v1%20copy.001.jpeg?width=370&height=220&name=Plum%20Thumbnail%20Template_v1%20copy.001.jpeg)

###### [Episode 2: What Does a Video Cost](https://www.plummedia.com/podcast/episode-2-what-does-a-video-cost)

Why do some videos cost $100 while others cost tens of thousands. It can make trying to determine...

[ Listen ](https://www.plummedia.com/podcast/episode-2-what-does-a-video-cost)

![Episode 1: Why Create an Audio Podcast on Video?](https://www.plummedia.com/hs-fs/hubfs/Landscape%20Thumbnail%20Template.png?width=370&height=220&name=Landscape%20Thumbnail%20Template.png)

###### [Episode 1: Why Create an Audio Podcast on Video?](https://www.plummedia.com/podcast/episode-1-why-create-an-audio-podcast-on-video)

We know what you’re thinking. Why do an audio podcast on video? Trust us. It makes more sense than...

[ Listen ](https://www.plummedia.com/podcast/episode-1-why-create-an-audio-podcast-on-video)

```json
{
  "@context" : "https://schema.org",
  "@type" : "Service",
  "areaServed" : {
    "@type" : "Place",
    "name" : "United States"
  },
  "offers" : {
    "@type" : "Offer",
    "priceCurrency" : "USD",
    "url" : ""
  },
  "provider" : {
    "@type" : "Organization",
    "address" : {
      "@type" : "PostalAddress",
      "addressCountry" : "US",
      "addressLocality" : "Milwaukee",
      "addressRegion" : "WI"
    },
    "name" : "Plum Media",
    "url" : ""
  },
  "serviceType" : ""
}
```