Plum Projects

Spooky social media campaign a success for Plum client, Snap-on Tools

By: Colleen Black 

Cackling witches, howling wolves and a grumbling Frankenstein all took center stage in the five-week social media driven campaign for client Snap-on Tools.  

Plum Producer Gary Cline, Videographer Jason Klappa and Motion Graphics Artist Kevin Petajan collaborated on the holiday-themed project with Snap-on Tools and Branigan Communications.  Together they developed a theme for the Spooky September campaign which channeled vintage 1930’s style horror movie posters.

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Real Fun: Our Wisconsin State Park Story

Produced by: Gary Cline

The Wisconsin Department of Tourism had started an initiative to enhance it’s website TravelWisconsin.com with video.  They wanted content that showed real people with real stories about vacationing in Wisconsin. They found a young guy who set and achieved a goal to visit every single Wisconsin state park, trail, and wildlife area in on year.  He had some challenges but he made it happen.

Our challenge telling his story was that we had to demonstrate the feeling of him "on the move” while only having time to shoot him visiting two parks in a successive afternoon and morning.  We’re always up for a good challenge!  While I’d have loved to have followed him to every amazing park in Wisconsin, I think the results were very effective, impactful, and fun. 

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Hoonigan's™ Ken Block vs. The Snap-on® Truck

Produced by: Gary Cline

Snap-on Tools is known as the tool of choice among professional technicians and drivers. Snap-on wanted to increase exposure for one of it’s sponsored race teams and world rally car driver Ken Block. Ken is known as an internet sensation creating his Gymkhana series of videos on YouTube that have generated hundreds of millions of views worldwide. Snap-on created a special edition tool box that matched the livery graphics of Ken’s car and wanted a video that matched Ken’s other video work in style, pacing, and energy.

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