Plum Projects

Generating excitement for the Third Ward’s newest landmark

By: Colleen Black 

It’s the district of delicious food, groovy music and great people.  We would know, we’ve spent our paychecks one too many times at various places across the Third Ward just to experience all our backyard has to offer.  So when we were given the opportunity to help raise awareness for a development project that will contribute to further growth in our area, we didn’t hesitate to accept.

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It was summer in our hearts… for Milwaukee festivals.

Visit Milwaukee, a tourism organization, approached Plum last summer with a unique challenge of covering twelve individual festivals over the course of several months. They wanted to showcase the very best that these festivals had to offer, but also plant the seed that when thinking festivals, people are thinking Milwaukee.

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What is CannedWater4Kids?

Produced by: Trevor Wright

I knew that I would be dealing with water a lot with the theme of this video. And I knew, for something like this, stock footage wouldn’t cut it. So, I utilized the RED Epic camera, the same camera used to film The Hobbit, and spent a day shooting various lakes, streams, and fountains at high frame rates. Those frame rates were as high as 360 frames per second to create gorgeous looking slow motion shots. After combining what we captured with the footage provided by CW4K, I love how this video turned out.

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