Plum Projects

Kids are the stars in Kohl's Cares product video

By: Sophie Stickelmaier

Each year, Kohl’s Department Stores offer a new lineup of plush stuffed animals at just five dollars each to benefit children’s initiatives worldwide. With 100 percent of the proceeds being donated to charity, the effort has raised nearly $300 million since 2000. Recently, Kohl’s asked Plum to create a video introducing the new plush toys to employees as part of their Kohl’s Cares initiative.

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Unleash the power of your sales channel with a memorable recognition event

As soon as people hear that I manage and produce live event awards programs, they inevitably ask, “What’s the coolest location or biggest event you’ve done?” That’s like picking which of your children is your favorite.

Each event is unique and memorable. Plum’s events team had the pleasure of working with a Fortune 100 company to help honor their valuable sales channel partners. These channel partners use their powerful selling skills to promote the company's brands and the top producers were awarded a red-carpet gala weekend at The Beverly Hilton in Hollywood, California.

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Faces of Brady

Produced By: Kelly Daley

The people at Brady Corp. really wanted to do something different with this image piece. And we did. We didn’t focus on Brady’s products. We focused on Brady’s people. And those people are all over! We shot in California, Mexico, New York, Belgium, and Milwaukee. The video is a great success. It’s accomplished what it was supposed to. It got people at Brady energized and engaged. We’ve heard wonderful anecdotal reactions to the piece. It’s great knowing we gave Brady just what it needed, when it needed it.

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