Finding great people takes more than posting a job description. A recruitment video helps candidates see your culture, values, and what it’s like to work with you. Whether you’re hiring locally or nationwide, video is one of the most powerful tools for hiring teams today.
Before you plan your recruitment video, decide who you want to reach. Are you targeting hands-on technicians, creative professionals, or leadership roles? Each group looks for something different—tailor your message accordingly.
Where you post matters. Will your video live on your careers page, a job board, or LinkedIn? Share it where your ideal candidates already spend time online. Optimizing for each platform helps your video for hiring reach the right audience.
Use video to show what makes your company unique—your mission, your people, your day-to-day energy. A recruitment video is more than a pitch; it’s an invitation to join your story.
Aim for one minute. Short videos perform better and hold attention. Start strong, stay focused, and close with a clear next step (“Apply today” or “See open roles”).
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Most people watch videos with the sound off, especially on social media. Subtitles make your content accessible and boost engagement.
Don’t just list perks—show them. If your company offers flexible schedules, wellness programs, or community involvement, feature them visually. Candidates remember what they see more than what they read.
Give potential hires a feel for their new environment. Show your office, studio, or production floor—and the surrounding neighborhood. A good recruitment video helps viewers picture themselves there.
Show that people don’t just get hired—they build careers. Include real stories of employees who’ve advanced or developed new skills within your company.
Authenticity matters. Let real team members share what they love about their work. A genuine voice connects far better than a scripted one.
Have team members look directly into the camera. That simple connection makes your recruitment video feel like a conversation, not a commercial.
Plum Media has nearly 30 years of experience helping organizations tell their stories through video. From concept to final cut, we help you attract the right candidates and strengthen your brand.
Contact Plum Media to get started.