In this previous post, we talked about the four different automobile price levels and how that relates to setting a video budget. In this post, we follow up on that thread to demonstrate what impact planning and budget has on your finished video.

Almost every week, I’m asked, “How much does it cost to produce a video?” This is a challenging question because effectiveness of a video is not necessarily tied to its budget as much as its distribution, exposure, timeliness, and market saturation. It’s a question akin to: “How much does life insurance cost?” “How much does a house cost?” “How much do shoes cost?” It’s hard to answer without asking more questions. The only right response to these questions is “It depends...”

There are a lot of things to coordinate when it comes to hosting a live event. Conferences, meetings, announcements, award shows, and more all have several levels beyond the normal A/V needs. When they’re all managed well, your event can be more successful. Getting help from an event professional like Plum Media can help manage those details.

Plum Media has been awarded multiple awards for a social media video produced for Snap-on Tools to celebrate the new year . It has been awarded a Gold AVA Award, as well as Gold in the  Hermes Creative Awards.

Are you trying to organize a company meeting with people in different cities, states or even countries? Do you have a timely message that every employee should hear? Consider live streaming your meeting. It connects people in real time when face-to-face isn’t an option.

Planning a video that will include on-camera interviews? You might get some hesitation when you send out that email request to camera-shy participants.

Maybe you are the one who is being interviewed on camera and are having second thoughts.

We get it. Not everyone wants a moment in the spotlight! In this vlog post, our production team shares a few tips to help your participants prepare for an on-camera interview to help them feel more prepared and more comfortable. 

Concept Design Group is an advertising agency that works primarily in digital media. They chose Plum Media’s live streaming services team to produce educational webinars for their client, General Finishes, an innovator in the development of water-based stains and finishes.

For National Bobblehead Day, we want to show off Plum Media's extensive collection. Take a look at a quick video we put together last year to celebrate the Milwaukee Brewers and their amazing 2018 season:

Savvy marketers use video in their campaigns. Video is even projected to account for one quarter of all digital ad spend. With the amount of resources being used, it is important to keep key stats in mind to help get the most ROI out of your video marketing efforts. And we all know how nice it is to read a good list post .

Happy New Year from Plum Media!