Plum Ponderings

Tips for creating a corporate video worth watching

A great corporate video is one that you're always two steps ahead on in the planning process. A lot of that is where repurposing really comes into play. It generates ongoing content for your marketing & communication needs, provides more value and a stronger video presence.

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Halloween Event Recognizes our 4th Straight “Best Places to Work” Honor

Plum Media has again been named a Milwaukee Business Journal "Best Places To Work." The 2019 award marks the 4th year in a row that Plum has received this recognition.

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Happy Halloween from Plum Media [2019 Social Media Video]

Halloween is one of our producers favorite time of year. Part of that is because he gets to play with lights, shadows and color for the Plum Media Halloween social media video.

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5 Ways Live Streaming Extends Your Brand

It’s hard to miss the headlines touting the growing popularity of live streaming video. According to a recent survey, 80% of consumers would rather watch live video from a brand than read a blog or social media post. So, why should you even read this post? Clearly, to start researching live streaming’s potential!

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Plum Media Annual Blood Drive October 28th

You can help to ensure blood is available for patients in need by joining Plum Media and the American Red Cross on October 28th to donate blood. Click the link below to sign up. Appointments are preferred and walk-ins are welcome!

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Examples Of How the Plum Media production studio has been used

Plum Media is home to a 1,023 square-foot studio capable of almost anything you can think of. And it is available to rent for those looking for space for their next project.

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Using Video on Social Media To Promote Your Brand

Posting video on your social media channels is a great way to get people’s attention and to show off your work. You’ll want to put some thought behind those posts first. How you shape video content can help you meet your engagement goals.

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How Planning and Budget Impacts Video Production

In the previous post, we talked about the four different automobile price levels and how that relates to setting a video budget. In this post, we follow up on that thread to demonstrate what impact planning and budget has on your finished video.

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How Much Does It Cost To Produce A Video?

Almost every week, I’m asked, “How much does it cost to produce a video?” This is a challenging question because effectiveness of a video is not necessarily tied to its budget as much as its distribution, exposure, timeliness, and market saturation. It’s a question akin to: “How much does life insurance cost?” “How much does a house cost?” “How much do shoes cost?” It’s hard to answer without asking more questions. The only right response to these questions is “It depends...”

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What An Event Professional Will Want To Know When Planning Your Next Live Event

There are a lot of things to coordinate when it comes to hosting a live event. Conferences, meetings, announcements, award shows, and more all have several levels beyond the normal A/V needs. When they’re all managed well, your event can be more successful. Getting help from an event professional like Plum Media can help manage those details.

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