It’s hard to miss the headlines touting the growing popularity of live streaming video. According to a recent survey, 80% of consumers would rather watch live video from a brand than read a blog or social media post. So, why should you even read this post? Clearly, to start researching live streaming’s potential!

You can help to ensure blood is available for patients in need by joining Plum Media and the American Red Cross on October 28th to donate blood. Click the link below to sign up. Appointments are preferred and walk-ins are welcome!

Plum Media is home to a 1,023 square-foot studio capable of almost anything you can think of. And it is available to rent for those looking for space for their next project.

Posting video on your social media channels is a great way to get people’s attention and to show off your work. You’ll want to put some thought behind those posts first. How you shape video content can help you meet your engagement goals.

In the previous post, we talked about the four different automobile price levels and how that relates to setting a video budget. In this post, we follow up on that thread to demonstrate what impact planning and budget has on your finished video.

Almost every week, I’m asked, “How much does it cost to produce a video?” This is a challenging question because effectiveness of a video is not necessarily tied to its budget as much as its distribution, exposure, timeliness, and market saturation. It’s a question akin to: “How much does life insurance cost?” “How much does a house cost?” “How much do shoes cost?” It’s hard to answer without asking more questions. The only right response to these questions is “It depends...”

There are a lot of things to coordinate when it comes to hosting a live event. Conferences, meetings, announcements, award shows, and more all have several levels beyond the normal A/V needs. When they’re all managed well, your event can be more successful. Getting help from an event professional like Plum Media can help manage those details.

Plum Media has been awarded multiple awards for a social media video produced for Snap-on Tools to celebrate the new year . It has been awarded a Gold AVA Award, as well as Gold in the  Hermes Creative Awards.

Are you trying to organize a company meeting with people in different cities, states or even countries? Do you have a timely message that every employee should hear? Consider live streaming your meeting. It connects people in real time when face-to-face isn’t an option.

Planning a video that will include on-camera interviews? You might get some hesitation when you send out that email request to camera-shy participants.

Maybe you are the one who is being interviewed on camera and are having second thoughts.

We get it. Not everyone wants a moment in the spotlight! In this vlog post, our production team shares a few tips to help your participants prepare for an on-camera interview to help them feel more prepared and more comfortable.