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10 Ways to Recruit Top Talent with Video
Plum Staff
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Finding great people takes more than posting a job description. A recruitment video helps candidates see your culture, values, and what it’s like to work with you. Whether you’re hiring locally or nationwide, video is one of the most powerful tools for hiring teams today.
1. Know your audience
Before you plan your recruitment video, decide who you want to reach. Are you targeting hands-on technicians, creative professionals, or leadership roles? Each group looks for something different—tailor your message accordingly.
2. Choose the right platform
Where you post matters. Will your video live on your careers page, a job board, or LinkedIn? Share it where your ideal candidates already spend time online. Optimizing for each platform helps your video for hiring reach the right audience.
3. Stand out from other employers
Use video to show what makes your company unique—your mission, your people, your day-to-day energy. A recruitment video is more than a pitch; it’s an invitation to join your story.
4. Keep it short and focused
Aim for one minute. Short videos perform better and hold attention. Start strong, stay focused, and close with a clear next step (“Apply today” or “See open roles”).
5. Always include subtitles
Most people watch videos with the sound off, especially on social media. Subtitles make your content accessible and boost engagement.
6. Highlight real benefits
Don’t just list perks—show them. If your company offers flexible schedules, wellness programs, or community involvement, feature them visually. Candidates remember what they see more than what they read.
7. Show your workplace and community
Give potential hires a feel for their new environment. Show your office, studio, or production floor—and the surrounding neighborhood. A good recruitment video helps viewers picture themselves there.
8. Talk about growth and opportunity
Show that people don’t just get hired—they build careers. Include real stories of employees who’ve advanced or developed new skills within your company.
9. Feature real employees
Authenticity matters. Let real team members share what they love about their work. A genuine voice connects far better than a scripted one.
10. Make it personal
Have team members look directly into the camera. That simple connection makes your recruitment video feel like a conversation, not a commercial.
Ready to use video for hiring?
Plum Media has nearly 30 years of experience helping organizations tell their stories through video. From concept to final cut, we help you attract the right candidates and strengthen your brand.
Contact Plum Media to get started.
FAQ: How to Use Video for Recruitment
What is a recruitment video?
A recruitment video is a short, branded video that shows your company culture, values, and open roles. It helps candidates understand what it’s like to work for your organization before they even apply.
How long should a recruitment video be?
The ideal length is about 60–90 seconds. Long enough to tell your story, short enough to keep attention.
What should be included in a recruitment video?
Show your workplace, highlight real employees, include your mission, and mention key benefits. Make it feel authentic and personal.
Where should I post my recruitment video?
Start with your careers page and LinkedIn. Then share on social platforms like Instagram, Facebook, and YouTube to reach wider audiences.
Can recruitment videos help with employer branding?
Yes. A strong recruitment video boosts your employer brand by showing transparency and culture. It helps candidates see your company as a great place to work.
