How the Video Production Process Works at Plum Media

Making a video shouldn't feel like running a marathon in the dark. It should be collaborative, and honestly, a little fun. That is the whole point of our process at Plum Media.

What is Plum Media’s video production process?
Plum Media’s video production process is a four-step, collaborative workflow that includes discovery, pre-production planning, filming, and post-production. Clients work directly with a producer throughout the project to ensure the final video aligns with their goals, audience, and message.

Step 1: We Meet. You Talk. We Listen.

We start by talking about your goals, asking a lot of questions, and listening.

• What are you trying to accomplish
• Who needs to see this?
• What do you want people to feel and do when the video ends?
• Why will they care?
• Where will they watch it?

This isn't busywork. It's the foundation of a great video.

When we understand your vision, then the way the project unfolds becomes clear. You’ll work directly with a dedicated producer who will come armed with ideas and guide you from start to finish.

Step 2: Pre-Production. Where Ideas Turn into a Plan.

Once we know your goals, we shift into creative mode.

• We brainstorm.
• We storyboard.
• We write.

We’re not afraid to go through several revisions, because sometimes the best ideas show up on round three.

Whether your video includes interviews, scripted content, motion graphics, on-location filming, LED studio work, or a mix of all of it, we craft the perfect blend to bring your message to life.

Then we scout filming locations and share the production timeline with you. This is the moment clients usually say, “Oh, this suddenly feels real.”

Step 3: Production. Lights On. Cameras Rolling.

Now we get out of the office and the fun begins.

Whether we’re on location, in our white cyc studio, or inside our LED studio, we bring the professional cameras and gear to capture your story with creativity and broadcast-level quality.

Our crew handles the technical details. You focus on the message.

When people say, “This is smoother than I expected,” this is usually the part they mean.

Step 4: Post-Production. Where the Story Comes Alive.

Editing is where everything snaps into place; where the pacing of visuals, music, and voiceover shape the emotional impact of the video.

You’re with us every step of the way. If you want to make tweaks, we make them.

By the time you view the final cut, the story is unfolding exactly the way you envisioned. It aligns with your goals and connects with your audience.

Now Your Message Goes to Work.

We understand that a video is not just a deliverable. It’s a tool at your disposal.

Perhaps it lives on your website, in presentations, in campaigns, on social media, in emails, and more. You now have another powerful asset to help your brand shine.

Thinking About Starting a Video?

If you have a communications problem to solve or an idea on how to bring your brand to life, a video is a wise solution.

Just talk to us. We make the process easy.

Ready to start a video project?
Talk with one of our producers to clarify your goals and build the right approach for your message, audience, and timeline.