As part of any good recruitment effort, there must be a strategy behind the process. As you start, prioritize a few areas you want to focus on. First and foremost, a recruiting video should communicate what's unique about your company through the office, people and location.

When someone mentions puppets, what do you think of? Mayhem and explosions on "The Muppet Show?" Cows and sheep breaking into song on "Sesame Street?" Me too! I’ve been a puppeteer and fan for years, never expecting that these lumps of felt and foam would make inroads into my working world. Yet puppets can grab attention and convey information, even in serious fields like medicine.

So, why puppets?

Plum Media, a Milwaukee-based video and live event production company, has been recognized for their project with ABCD: After Breast Cancer Diagnosis. Plum Media is the proud recipient of the Communitas Award. It honors businesses, organizations and individuals that donate their resources to benefit their communities.

Starting a video project can be exciting, but diving in too fast could be a mistake. When deadlines are looming, it's tempting to rush the planning process and head right into production. Resist the urge! Not only will pre-production lead to a higher quality product but you may find yourself with some additional content to repurpose as well. The key to pre-production planning can be summed up in a single word: Focus!

If you're a professional recruiter, you're no stranger to the hiring challenges in a tight job market. Cutting through the digital noise to attract the right talent can seem impossible – which is why you want to consider adding live video to the mix.

Stocks are surging, unemployment is low and the economy is looking up. Great news for our investments and retirement funds, but busy times for headhunters, human resources professionals and college recruiters. Finding qualified candidates is getting even more difficult. A great way to get started, to communicate your unique message, is to add video to your recruitment efforts.

It's spring in Wisconsin which means that the first couple of ball games can be a bit chilly. Plan ahead and whip up this tasty recipe for your early-season tailgate parties! 

I spent time traveling the great state of Wisconsin producing a travelogue show in the past. In every town I would grab a cup of chili at one of the local establishments. It’s really hard to screw up chili and I found some of the best cups at the diviest bars in northern Wisconsin. You'll find variations of the classic: some have spaghetti noodles, some throw in last night’s prime rib leftovers and some just flat out go for the hotness 🌶️  factor.

Plum Media is proud to announce the premiere of a project five years in the making on one of the most influential music festivals in history. The US Festival 1982: The Us Generation is a documentary produced by Plum Media, ICON Television Music and UNUSON Corporation. It will premiere November 28th on AXS TV.

Plum Media reached a major milestone this year. 20 years in business, 22 employees and a vision for growth. We started Plum in 1997 because of a need in corporate communications to craft messages in a more creative and engaging way. Since then we've expanded our business to support a variety of industries and communication professionals who need event support, video and audio production, streaming technology and commercial production.

What do Count Dracula, Plum Media and the American Red Cross have in common?

Hint: It's the reason we're inviting you to see our new digs on Halloween! (You know we are now located in the old Milwaukee Casket Company, right?)