At this year’s 21st annual Steve Cullen Healthy Heart Club Run/Walk, Plum Media employees rallied together to "Fix it in post" and support a cause which lies very close to their hearts.

Guest Post By: Joe Martinez

Every single day, YouTube videos generate billions of views.  But how do you, the advertiser, tap into that massive audience? With Google AdWords, an online advertising service, the tools for getting your ads in front of the coveted YouTube crowd are right at the tips of yours fingers. From text-based search ads, in-app mobile ads and YouTube ads there are a variety of ways to target your customer.  How do you effectively utilize these tools? Read on below for strategies.  

You’ve researched the impact of video, calculated a budget and are eager slot it into your marketing mix. The only bottleneck is getting senior leaders to approve the budget.

Turning a devastating tragedy into a positive event

As anyone in the video world can attest, there’s an old adage that drives us crazy, but that tends to bear its share of truth, whether we like it or not. Fix it in post. It refers to the amazing genius of our editing brothers and sisters who can somehow take just about anything that is poorly shot and turn it into something, perhaps not beautiful, but at least something usable, something with purpose.

Imagine your boss walks up to your desk and says, “We need our communications efforts to engage more employees. Let’s webcast our next all-hands meeting.”

Planning a video that will include on-camera interviews? You might get some hesitation when you send out that email request to camera-shy participants. We get it. Not everyone wants a moment in the spotlight! In this vlog post, our production team shares a few tips to help your participants prepare for an on-camera interview to help them feel more prepared and more comfortable. 

A friend of mine recently noticed my diminished presence on the Plum website and was concerned that I had vanished into obscurity. My observant friend is exceedingly perceptive. I’m here, but not always here. I’m there, but ‘there’ is often working from home. I’m everywhere it seems, but less and less at Plum.

Betcha thought our Slo Mo Holiday videos were over!
Nope… here’s one last video to say thank you for a great 2016 and welcome an even better 2017!
Have a safe and Happy New Year from your friends at Plum Moving Media!

Everyone told us to slow down this Christmas season. We took that a bit too literally. Check it out and stay tuned for bonus clips that will be posted on our social media channels throughout the month! 

Season's Greetings from your friends at Plum Moving Media!