It’s hard to miss the headlines touting the growing popularity of live streaming video. According to a recent survey, 80% of consumers would rather watch live video from a brand than read a blog or social media post. So, why should you even read this post? Clearly, to start researching live streaming’s potential!

Posting video on your social media channels is a great way to get people’s attention and to show off your work. You’ll want to put some thought behind those posts first. How you shape video content can help you meet your engagement goals.

Plum Media has been awarded multiple awards for a social media video produced for Snap-on Tools to celebrate the new year . It has been awarded a Gold AVA Award, as well as Gold in the  Hermes Creative Awards.

Are you trying to organize a company meeting with people in different cities, states or even countries? Do you have a timely message that every employee should hear? Consider live streaming your meeting. It connects people in real time when face-to-face isn’t an option.

Planning a video that will include on-camera interviews? You might get some hesitation when you send out that email request to camera-shy participants.

Maybe you are the one who is being interviewed on camera and are having second thoughts.

We get it. Not everyone wants a moment in the spotlight! In this vlog post, our production team shares a few tips to help your participants prepare for an on-camera interview to help them feel more prepared and more comfortable. 

Concept Design Group is an advertising agency that works primarily in digital media. They chose Plum Media’s live streaming services team to produce educational webinars for their client, General Finishes, an innovator in the development of water-based stains and finishes.

Savvy marketers use video in their campaigns. Video is even projected to account for one quarter of all digital ad spend. With the amount of resources being used, it is important to keep key stats in mind to help get the most ROI out of your video marketing efforts. And we all know how nice it is to read a good list post .

Happy New Year from Plum Media!

When a video project is finished, don’t let all that great footage you just captured collect dust! If you want to get the most bang for your buck, repurpose that media in other places.

You might be surprised at the amount of thought and detail that can go into even a simple concept for a social media video - like let's carve our logo into a pumpkin for a Halloween video.