When a video project is finished, don’t let all that great footage you just captured collect dust! If you want to get the most bang for your buck, repurpose that media in other places.

 

You might be surprised at the amount of thought and detail that can go into even a simple concept for a social media video - like let's carve our logo into a pumpkin for a Halloween video.

Technology allows us to capture content instantly. Smartphones have turned us into photographers, videographers, and editors. While technology has given us the tools to produce videos, it hasn’t transformed us all into award-winning filmmakers. Before you hit record, read these tips below. Think about how you want the world to see your company. Your BRAND.

Stocks are surging, unemployment is low and the economy is looking up. Great news for our investments and retirement funds, but busy times for headhunters, human resources professionals and college recruiters. Finding qualified candidates is getting even more difficult. A great way to get started, to communicate your unique message, is to add video to your recruitment efforts.

Guest Post By: Joe Martinez

Every single day, YouTube videos generate billions of views.  But how do you, the advertiser, tap into that massive audience? With Google AdWords, an online advertising service, the tools for getting your ads in front of the coveted YouTube crowd are right at the tips of yours fingers. From text-based search ads, in-app mobile ads and YouTube ads there are a variety of ways to target your customer.  How do you effectively utilize these tools? Read on below for strategies.  

You’ve researched the impact of video, calculated a budget and are eager slot it into your marketing mix. The only bottleneck is getting senior leaders to approve the budget.

Imagine your boss walks up to your desk and says, “We need our communications efforts to engage more employees. Let’s webcast our next all-hands meeting.”

At Plum, we comb through stock footage everyday and this year we discovered a lot of terrible gems along the way.

Mostly holiday related.

This inspired us to create our own #badstock holiday footage starring all your favorite Plum characters:

https://www.youtube.com/watch?v=7yYX-cMeJnE

Check out the rest of our 12 days of #badstock below.

 Katie Raebel | Online Video Specialist

With the rise of social business platforms and fragmented company intranets, getting a message out to your employees these days can be quite a challenge. And if you’re on the receiving end of those communications, sifting through the corporate feed for info that matters to you can be even more overwhelming. Sounds a lot like the same challenges marketers are facing today doesn’t it? So, how do you rise above the noise?

Rich Schmig | Plum Partner & Producer/Writer/Director

As soon as people find out that part of my job is to produce and stage large business conferences and corporate meetings across the country – and around the world – they inevitably ask the same question: “What is your favorite city or event venue?”