Plum Ponderings

How Planning and Budget Impacts Video Production

In this previous post, we talked about the four different automobile price levels and how that relates to setting a video budget. In this post, we follow up on that thread to demonstrate what impact planning and budget has on your finished video.


How Much Does It Cost To Produce A Video?

Almost every week, I’m asked, “How much does it cost to produce a video?” This is a challenging question because effectiveness of a video is not necessarily tied to its budget as much as its distribution, exposure, timeliness, and market saturation. It’s a question akin to: “How much does life insurance cost?” “How much does a house cost?” “How much do shoes cost?” It’s hard to answer without asking more questions. The only right response to these questions is “It depends...”