If you're a professional recruiter, you're no stranger to the hiring challenges in a tight job market. Cutting through the digital noise to attract the right talent can seem impossible – which is why you want to consider adding live video to the mix.

Imagine your boss walks up to your desk and says, “We need our communications efforts to engage more employees. Let’s webcast our next all-hands meeting.”

 Katie Raebel | Video Strategy & Distribution

Live events and corporate meetings can be complicated. There's the technical aspect of coordinating audio, video, staging etc. and then there's the actual content or message that needs to be conveyed. I sat down with a few folks from our live events team recently and asked them, what really makes a live event a success? Here's what Rich, Gael and Ken had to say: