Savvy marketers use video in their campaigns. Video is even projected to account for one quarter of all digital ad spend. With the amount of resources being used, it is important to keep key stats in mind to help get the most ROI out of your video marketing efforts. And we all know how nice it is to read a good list post .

If you're a professional recruiter, you're no stranger to the hiring challenges in a tight job market. Cutting through the digital noise to attract the right talent can seem impossible – which is why you want to consider adding live video to the mix.

Imagine your boss walks up to your desk and says, “We need our communications efforts to engage more employees. Let’s webcast our next all-hands meeting.”

 Katie Raebel | Video Strategy & Distribution

Live events and corporate meetings can be complicated. There's the technical aspect of coordinating audio, video, staging etc. and then there's the actual content or message that needs to be conveyed. I sat down with a few folks from our live events team recently and asked them, what really makes a live event a success? Here's what Rich, Gael and Ken had to say: