It’s hard to miss the headlines touting the growing popularity of live streaming video. According to a recent survey, 80% of consumers would rather watch live video from a brand than read a blog or social media post. So, why should you even read this post? Clearly, to start researching live streaming’s potential!

Plum Media is home to a 1,023 square-foot studio capable of almost anything you can think of. And it is available to rent for those looking for space for their next project.

Are you trying to organize a company meeting with people in different cities, states or even countries? Do you have a timely message that every employee should hear? Consider live streaming your meeting. It connects people in real time when face-to-face isn’t an option.

Concept Design Group is an advertising agency that works primarily in digital media. They chose Plum Media’s live streaming services team to produce educational webinars for their client, General Finishes, an innovator in the development of water-based stains and finishes.

Savvy marketers use video in their campaigns. Video is even projected to account for one quarter of all digital ad spend. With the amount of resources being used, it is important to keep key stats in mind to help get the most ROI out of your video marketing efforts. And we all know how nice it is to read a good list post .

If you're a professional recruiter, you're no stranger to the hiring challenges in a tight job market. Cutting through the digital noise to attract the right talent can seem impossible – which is why you want to consider adding live video to the mix.

Imagine your boss walks up to your desk and says, “We need our communications efforts to engage more employees. Let’s webcast our next all-hands meeting.”

Live events and corporate meetings can be complicated. There's the technical aspect of coordinating audio, video, staging etc. and then there's the actual content or message that needs to be conveyed. I sat down with a few folks from our live events team recently and asked them, what really makes a live event a success? Here's what Rich, Gael and Ken had to say: