Plum Ponderings

20/20: How to shoot a corporate video worth watching

20-20-celebrating-20-years.jpgAfter 20 years in business, Plum Media's 20 employees have learned a thing or two about what goes into creating high quality and captivating corporate videos. Pair these quick tips with some careful planning and your next corporate video is sure to be the talk of the office. 
  1. "Always tell a story in a clear and concise manner." -Rhonda Patzlsberger

  2. "Every production needs to have great audio and great lighting. As an editor, we can usually make the rest work as long as we have good quality bones to start with." -Eric Conley

  3. "Have a firm conceptualization of the message that you want to convey. Know your audience and see your story through their eyes." -Kevin Petajan

  4. "Have a plan, a script, and a message. Be sure to record good audio, too." -Jay Cederholm

  5. "Plan for the expected. Plan for the unexpected. Then plan for everything else. Every shoot is its own unique bag of surprises and challenges." -Jason Klappa

  6. "Have some sort of unique hook to your video. Nobody wants to just be talked to. Have fun with it! People will be more engaged if you seem like you are having a good time as well." -Angela DePons

  7. "When you begin, ask yourself what you want the audience to do, think, or feel once the video is over. Too often, people forget to think about the viewer's emotion. And don't be afraid to be funny! It is an incredibly useful and powerful tool." -Lance Miller

  8. "Don't get lost in the weeds. Try to keep the message strong and simple. Know your audience and adjust the content and the delivery accordingly." -Gael Garbarino Cullen

  9. "Make it something your audience will enjoy watching. Be genuine in your message and delivery." -Nicole Gates 

  10. "Don't expect to get three days of material out of a one day shoot. Good production doesn't have to be expensive, but it does take time. " -Bob Gregory 

  11. "Great ideas can flourish in a trusted relationship between the corporate communications team and video production team. Executive presenters should feel comfortable during video production, and appear authentic and confident in their delivery." -Chad D'Acquisto

  12. "Hire Plum. Work from a script. Keep it short. Don't use a smart phone." -Rich Schmig 

  13. "Put yourself in your viewers’ shoes. Ease off of the corporate buzzwords and the technical specs, and convey to them how your topic affects them; making life easier, strengthening the community, or improving the bottom line. Set yourself apart from your competition, whether that means writing a
    kick-ass script, crafting stunning visuals, or meticulously planning a social media campaign." - Ken Schellin

  14. "Make sure you have identified your audience before scripting begins. Understand what the primary message is that your audience should walk away with." -Trevor Wright

  15. "A great corporate video is one that you're always two steps ahead on in the planning process. A lot of that is where repurposing really comes into play. It generates ongoing content for your marketing & communication needs, provides more value and a stronger video presence. A great corporate video also uses a variety of elements from animation to different types of cameras and camera angles. Using a variety of methods is the best way to engage your viewers and get your message across." -Colleen Black

  16. "Determine what you want your audience to do after it watches the video." -Kelly Daley

  17. "Senior leaders are usually hard to pin down in terms of scheduling. When possible, book an hour with them to cover your immediate need but also allow you enough time to crank out some additional soundbites you can use for other communication initiatives. Be authentic. Employees want to hear from senior leaders and relate. When a video is edited to cover every flaw and stumble the video may come off as over-produced and you could lose some authenticity in the message." -Katie Raebel

  18. "Take the 'corporate' out of corporate videos. Don’t be afraid to make them fun! Trust the medium. Videos are effective, memorable and can illustrate complex ideas in simple ways. But don’t feel like you have to come up with all the ideas. That’s what we’re here for." -Aaron Johnson

  19. "Don't try to be too safe with your video. Take a chance. Try something new. If your viewer will remember being emotionally impacted by your project, you've won half the battle." -Gary Cline

  20. "Trust the professionals." -Patrice Nault 
A great corporate video has many moving pieces, but with a little help from Plum Media those pieces can move together seamlessly and beautifully.  

Why 20/20?

In 2017 Plum Media defined itself as a 20/20 company. 20 years in business, 20 employees and 20/20 vision for growth. In 1997 we started the company because we saw a need in corporate communications to craft messages in a more creative and engaging way. Since then we've expanded our business to support a wide variety of industries and communication professionals looking for event support, video and audio production, streaming technology and spot production. In 2017 we look forward to reaching a new milestone by expanding our footprint in the Menomonee Valley with new production offices and a state-of-the-art studio. Cheers to 20 years!


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Topics: video production, corporate communications