Plum Ponderings

Take the time: the value of pre-production

Starting a video project can be exciting, but diving in too fast could be a mistake. When deadlines are looming, it's tempting to rush the planning process and head right into production. Resist the urge! Not only will pre-production lead to a higher quality product but you may find yourself with some additional content to repurpose as well. The key to pre-production planning can be summed up in a single word: Focus!

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How can video bring value to your business?

Video is a powerful tool.  It can communicate a tailored message, capture an audience and deliver a strong ROI. Still not convinced? Watch the video below to learn why you can’t afford to exclude video from your marketing and communication strategy.  

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Ways to measure your video's ROI 

You’ve researched the impact of video, calculated a budget and are eager slot it into your marketing mix. The only bottleneck is getting senior leaders to approve the budget.

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