Plum Ponderings

How can video bring value to your business?

Video is a powerful tool.  It can communicate a tailored message, capture an audience and deliver a strong ROI. Still not convinced? Watch the video below to learn why you can’t afford to exclude video from your marketing and communication strategy.  

VIDEO TRANSCRIPT 

Demand attention

Video demands that your audience watch it and be engaged with it. Whether it’s a commercial spot or it’s a corporate video, you’re telling a story. The combination of visuals, sound, and animation can take your viewers to a place that is far from them or to a different part of the world. That’s a pretty special thing.

Humanize your company

Especially in this era of the Internet, video is what’s going to sell your company.  If you see someone on camera, it feels like they're talking to you. It makes your message more personal.       

Define your brand and build credibility

Video is an integral part of your business in the same way that you would have a logo or a good letterhead. It speaks to your credibility; the style, the look, the feel. It's everything wrapped up together that represents your company.

It’s not just high level production experience and being able to execute your idea. It takes a skilled producer and the whole team from directors of photography to editors and graphic designers. But boy when you do it right the results are amazing.

Move the needle

The first thing a client has to do is say, "When we’re done, this is how we want to move the needle. This is what we want to accomplish." And that goal may be different per client.  It could be to raise more funds on their website or raise awareness. We use different types of analytics to determine that success.        

A picture is worth a thousand words and we make 24 or 30 pictures a second. That's worth something!

VIDEO CREDITS:

A big thanks to our staff for appearing in this video and helping to make it happen.

On camera:

Behind the scenes:

Video Production Planning and Budget Guide

Topics: video production, video marketing, video ROI

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