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A LITTLE BIT ABOUT ME

Unlike many at Plum, Lance comes from an independent film background as opposed to a journalistic one. This has given him a unique perspective on how to find the emotion in a client’s story. Prior to his success at Plum, his proudest accomplishment was writing a national spot for Northwestern Mutual in support of the NCAA.

Above all, he enjoys making humorous videos for clients as comedy can easily solve so many of the challenges clients face.

Lance loves the movies. He really loves them. Trust us, he’s a walking IMDB. Go ahead… test him. When not providing clients with what he calls “video excellence,” Lance also enjoys midcentury design, sci-fi memorabilia and crafting screenplays.


WHY I LOVE WHAT I DO

It’s an amazing moment.

It happens on set or in the editing room.

A subject says one word in a terrific way I did not intend. A well-placed cutaway makes us reinterpret the meaning of the piece. An actor gives me a look that replaces half a page of dialogue. Adding music puts a lump in my throat.

There is a moment in every great production where almost magically, the whole of the video becomes so much greater than the sum of its parts. The project in an instant develops its own unique personality, a life of its own.

I am addicted to those moments.

Connect with me:

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MY INTERESTS

WRITING HILARIOUS SCENARIOS

94

REFINING HOME TIKI BAR

62

THINKING ABOUT NEXT HALLOWEEN COSTUME

74

WATCHING MOVIES

80