Plum Projects

General Finishes mixes it up with top-down video

With more than 7,000 subscribers and 1.7 million views on their YouTube channel, General Finishes is no stranger to video marketing. A Wisconsin-based company, General Finishes manufactures wood coatings and is a recognized leader in water-based technology for wood stains, paints, topcoats and floor finishes. For years they have been producing long-form videos to introduce their products and teach customers how to use them. Recently, General Finishes added something new to their video mix: top-down video.

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Plum documents world's first 3D printed excavator

As the world’s first 3D-printed excavator came together piece by piece, the company that spearheaded this revolutionary project looked to Plum Media to capture the big moment on video. They call the huge, earth-moving machine an Additive Manufactured Excavator, or Project AME.

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Plum heads back to school

Choosing a college is no easy task. Primarily, you want to ensure your money is well spent. Secondly, when the time comes, you want a school to stand out on your resume as you enter the job market or continue your career path. Plum Media values education and was honored to show prospective students their investment is well worth the money at Wisconsin's own Concordia University.

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Kids are the stars in Kohl's Cares product video

By: Sophie Stickelmaier

Each year, Kohl’s Department Stores offer a new lineup of plush stuffed animals at just five dollars each to benefit children’s initiatives worldwide. With 100 percent of the proceeds being donated to charity, the effort has raised nearly $300 million since 2000. Recently, Kohl’s asked Plum to create a video introducing the new plush toys to employees as part of their Kohl’s Cares initiative.

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Six WI companies, three days of shooting and one big payoff

The Better Business Bureau Serving Wisconsin came to Plum Media looking for a quality television commercial and some fresh material for its web page.  Due to the Plum team's extensive planning and hard work, the BBBhasmore than enough sound bites, b-roll and interviews for its website and social media outlets.

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Spooky social media campaign a success for Plum client, Snap-on Tools

By: Colleen Black 

Cackling witches, howling wolves and a grumbling Frankenstein all took center stage in the five-week social media driven campaign for client Snap-on Tools.  

Plum Producer Gary Cline, Videographer Jason Klappa and Motion Graphics Artist Kevin Petajan collaborated on the holiday-themed project with Snap-on Tools and Branigan Communications.  Together they developed a theme for the Spooky September campaign which channeled vintage 1930’s style horror movie posters.

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Generating excitement for the Third Ward’s newest landmark

By: Colleen Black 

It’s the district of delicious food, groovy music and great people.  We would know, we’ve spent our paychecks one too many times at various places across the Third Ward just to experience all our backyard has to offer.  So when we were given the opportunity to help raise awareness for a development project that will contribute to further growth in our area, we didn’t hesitate to accept.

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Plum-Produced commercial campaign showcases the customers behind the brand

By: Colleen Black

The inescapable smell of sweet barbeque sauce fills the air.  The Plum crew stands by, audio equipment in hand and F55 camera poised, ready to capture a family of four at their Menomonie-based barbeque food truck business.  A normal day for Plum?  Not quite. Then again, this ongoing campaign for Hearst Marketing Resources and WESTconsin Credit Union has been anything but ordinary.  It’s given the Plum team yet another opportunity to do what they do best, tell fascinating stories.

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To create, make or produce the CREO fashion show

In Latin, CREO means to create, make or produce. Every year, Mount Mary University’s Fashion program has its students, majoring in both fashion design and merchandise management, plan, produce and manage a professional-caliber fashion show by the same name.  All clothing designs and modeling are done by the students, as it serves as the final exam. This year’s venue was at the Wendy Joy Lindsey Theater at Pius XI High School.

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Milwaukee Business Journal's 2016 Women of Influence Awards

Above: Patrice Nault and Angela DePons staff the Plum booth at the 2016 Women of Influence event. 

Plum Moving Media prides itself on capturing the personality of a story, an interview, a company, an issue and relaying that through the powerful medium of video. What an honor it was to interview the 2016 Women of Influence this year hosted by the Milwaukee Business Journal.

From corporate executives to grassroots community organizers to the founder of a charter school for Hmong-American refugees, each story was unique and the passion each woman brings to her work, community and home life was truly impressive.

Introductory Video for the 2016 Women of Influence / Produced by: Gael Garbarino

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