Visit Milwaukee, a tourism organization, approached Plum last summer with a unique challenge of covering twelve individual festivals over the course of several months. They wanted to showcase the very best that these festivals had to offer, but also plant the seed that when thinking festivals, people are thinking Milwaukee.

Produced by: Gary Cline

The Wisconsin Department of Tourism had started an initiative to enhance it’s website TravelWisconsin.com with video.  They wanted content that showed real people with real stories about vacationing in Wisconsin. They found a young guy who set and achieved a goal to visit every single Wisconsin state park, trail, and wildlife area in on year.  He had some challenges but he made it happen.

Our challenge telling his story was that we had to demonstrate the feeling of him "on the move” while only having time to shoot him visiting two parks in a successive afternoon and morning.  We’re always up for a good challenge!  While I’d have loved to have followed him to every amazing park in Wisconsin, I think the results were very effective, impactful, and fun. 

Produced by: Gael Garbarino

The easy part of this project? No shortage of great visuals and natural sound opportunities! The challenge was packing 4 days of exciting activities and music and a dozen or so testimonials into one short promotional video. Being Irish myself, I was personally invested in this project and I love the final results. It turned out to be a high energy piece that was attractive, true to the Irish cultural theme and told potential sponsors what they needed to hear…the great value of backing this premiere ethnic festival.