The Wisconsin Department of Tourism had started an initiative to enhance it’s website TravelWisconsin.com with video. They wanted content that showed real people with real stories about vacationing in Wisconsin. They found a young guy who set and achieved a goal to visit every single Wisconsin state park, trail, and wildlife area in on year. He had some challenges but he made it happen.
Our challenge telling his story was that we had to demonstrate the feeling of him "on the move” while only having time to shoot him visiting two parks in a successive afternoon and morning. We’re always up for a good challenge! While I’d have loved to have followed him to every amazing park in Wisconsin, I think the results were very effective, impactful, and fun.
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