General Finishes mixes it up with top-down video

With more than 7,000 subscribers and 1.7 million views on their YouTube channel, General Finishes is no stranger to video marketing. A Wisconsin-based company, General Finishes manufactures wood coatings and is a recognized leader in water-based technology for wood stains, paints, topcoats and floor finishes. For years they have been producing long-form videos to introduce their products and teach customers how to use them. Recently, General Finishes added something new to their video mix: top-down video.