Plum Projects

Six WI companies, three days of shooting and one big payoff

The Better Business Bureau Serving Wisconsin came to Plum Media looking for a quality television commercial and some fresh material for its web page.  Due to the Plum team's extensive planning and hard work, the BBBhasmore than enough sound bites, b-roll and interviews for its website and social media outlets.


Spooky social media campaign a success for Plum client, Snap-on Tools

By: Colleen Black 

Cackling witches, howling wolves and a grumbling Frankenstein all took center stage in the five-week social media driven campaign for client Snap-on Tools.  

Plum Producer Gary Cline, Videographer Jason Klappa and Motion Graphics Artist Kevin Petajan collaborated on the holiday-themed project with Snap-on Tools and Branigan Communications.  Together they developed a theme for the Spooky September campaign which channeled vintage 1930’s style horror movie posters.


Hoonigan's™ Ken Block vs. The Snap-on® Truck

Produced by: Gary Cline

Snap-on Tools is known as the tool of choice among professional technicians and drivers. Snap-on wanted to increase exposure for one of it’s sponsored race teams and world rally car driver Ken Block. Ken is known as an internet sensation creating his Gymkhana series of videos on YouTube that have generated hundreds of millions of views worldwide. Snap-on created a special edition tool box that matched the livery graphics of Ken’s car and wanted a video that matched Ken’s other video work in style, pacing, and energy.