Ignite the Spirit is in place to assist Milwaukee Firefighters who have built their lives around helping others. In 2017, multiple members of the Milwaukee Fire Department required assistance that could not be formally given by anyone other than their fellow Firefighters. Though many answered the call, Ignite the Spirit - Milwaukee was established in 2018 as a way to proactively fundraise and ensure immediate assistance is available when needed.

ABCD: After Breast Cancer Diagnosis provides emotional support to those affected by a breast cancer diagnosis. Being able to talk with a breast cancer survivor can make all the difference in the world. They have been there and they will help you through your breast cancer journey.

Visit Milwaukee, a tourism organization, approached Plum last summer with a unique challenge of covering twelve individual festivals over the course of several months. They wanted to showcase the very best that these festivals had to offer, but also plant the seed that when thinking festivals, people are thinking Milwaukee.

Produced by: Gael Garbarino

The easy part of this project? No shortage of great visuals and natural sound opportunities! The challenge was packing 4 days of exciting activities and music and a dozen or so testimonials into one short promotional video. Being Irish myself, I was personally invested in this project and I love the final results. It turned out to be a high energy piece that was attractive, true to the Irish cultural theme and told potential sponsors what they needed to hear…the great value of backing this premiere ethnic festival.