The challenge with most any service organization is money. But cost aside, the Boys & Girls Clubs of Greater Milwaukee approached Plum to produce one video per each of five award recipients, to be played at an annual “Salute to Youth” event. This meant they would be spending money on little used, perhaps once used, video. The challenge became producing something that gave the organization value – bang for their buck.
Communication and consultation resulted in a reuseable, repurposeable marketing video that was unveiled at the Award Night celebration, with each honoree getting a :10 bumper, that had the same look-n-feel, with their name and award that could be used as they were announced and walking to the stage.
The youth that take advantage of the services and programs offered by the Boys & Girls Clubs of Greater Milwaukee, starred and participated in the video, making for a fun and fitting shoot. The video continues to serve as an image, marketing and promotional tool, featured on the organizations’ website as well as a fixture to employee’s email signatures.