Plum Ponderings

How Planning and Budget Impacts Video Production

In the previous post, we talked about the four different automobile price levels and how that relates to setting a video budget. In this post, we follow up on that thread to demonstrate what impact planning and budget has on your finished video.

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How Much Does It Cost To Produce A Video?

Almost every week, I’m asked, “How much does it cost to produce a video?” This is a challenging question because effectiveness of a video is not necessarily tied to its budget as much as its distribution, exposure, timeliness, and market saturation. It’s a question akin to: “How much does life insurance cost?” “How much does a house cost?” “How much do shoes cost?” It’s hard to answer without asking more questions. The only right response to these questions is “It depends...”

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4 Things To Consider When Repurposing Your Video

When a video project is finished, don’t let all that great footage you just captured collect dust! If you want to get the most bang for your buck, repurpose that media in other places.

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Take the time: the value of pre-production

Starting a video project can be exciting, but diving in too fast could be a mistake. When deadlines are looming, it's tempting to rush the planning process and head right into production. Resist the urge! Not only will pre-production lead to a higher quality product but you may find yourself with some additional content to repurpose as well. The key to pre-production planning can be summed up in a single word: Focus!

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