OUR LIVE STREAMING PRODUCTION PROCESS
We’re a bit different. We think about your audience first and how to keep them engaged. Maybe it’s our expertise in streaming video services. Or, it’s our backgrounds in live TV broadcasting and theater. Either way, we combine your content – from corporate town halls to product webinars – with our live streaming experience to get results.
1. BEFORE THE EVENT
First, we listen to your goals. Then we craft both a creative strategy and a technology plan. We evaluate locations, identify streaming platforms and coordinate IT requirements. Because we’re a creative company, we coach your live presenters, write scripts, and produce videos, graphics and animations to keep your audience riveted to your message.
2. DURING THE EVENT
When it's time to go live, Plum directs the show, cues the music, cuts between cameras and videos, and uses optional interactive tools such as moderated Q&A and live polling. You’re right there with us, focusing on your message while we take care of the technical details – streaming the program to thousands of viewers around the world.
3. AFTER THE EVENT
It’s not a wrap until we provide a digital file of the live stream for your media library. Our in-house video editors can also cut together custom clips to use on social media, marketing landing pages and internal communications. Our digital team pulls together detailed analytics to measure your success.