Plum Ponderings

Plum Media Wins AVA Digital Award For Social Media Video

Plum Media has been awarded a Gold AVA Digital Award for a social media video produced for Snap-on Tools to celebrate the new year.

The goal of this award winning social media video was to be posted right at midnight on New Year’s Eve. As the clock struck twelve, one of the trucks would leave the scene changing 2018 into 2019 from a view of 150 feet in the air. It was a great collaboration between Plum Media and Snap-on Tools.

“It took a lot of planning to orchestrate 18 people, 2 drones, 8 cameras and 30 Snap-on trucks into a giant 2018/2019," said Gary Cline, Producer/Director of the project for Plum Media. "The result was one of their top performing social media videos of the year. You’d be surprised how much work it took to make sure each truck was perfectly aligned.”


Special thanks to the team at LDV, Inc. for providing the facility and helping coordinate the endeavor.

About the AVA Digital Awards

AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication.

AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP).

This year there were 2,500 entries from throughout the United States, Canada, and 23 other countries. Sixteen percent of the entries won Platinum, the top award and around 21 percent the Gold Award. Approximately 8 percent were Honorable Mention winners.


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Topics: Facebook, Social Media, Plum News & Events, award winning, online video, video production, recent work