Plum Ponderings

10 Statistics to help improve your video marketing strategy in 2019

Savvy marketers use video in their campaigns. Video is even projected to account for one quarter of all digital ad spend. With the amount of resources being used, it is important to keep key stats in mind to help get the most ROI out of your video marketing efforts. And we all know how nice it is to read a good list post.

If you want people to buy it, make a video

According to the 2018 Video Marketing Survey released by Brightcove, 76% of consumers and 85% of millennials have purchased a product or service after watching a video.

Because seeing is believing

63% of businesses are investing in product videos, while 59% have video demos. It has a lot to do with the previous stat. In an age where people are buying more online, it pays to have a way to show them what they are buying and how the product works.

In fact, 79% of consumers would rather watch a video to learn about a product than reading text on a page.

Younger generations will watch anywhere

Younger consumers are spending more time on their smartphones than older generations and consume more video content. They are also not as ad-averse as older age groups and don’t mind watching video ads from their favorite brands - making the content of those ads even more important.

If they share your video, it will probably be on Facebook

While YouTube still wins when it comes to hosting videos, Facebook leads when it comes to sharing. In a Hubspot survey, 61.8% of respondents indicated that they prefer to share video on Facebook over other platforms.

Most of the time, they won't watch with the sound on

85% of Facebook videos are watched without sound. It is very important to have some kind of caption or text if you are posting to social media.

Take a look at this award winning example of a Plum production that shows one way to modify a video for social media.

Viewers want you to tell them what to do next

People want you to tell them where to go next so they can further engage with your brand. 45% of consumers overall and 57% of millennials say it’s helpful when videos have a call to action. Also, 35% of consumers and 41% of millennials say they’d like for videos to include links for more information. 

If they can't see you in person, they want to watch you live

People would rather watch than read, and they would much rather watch live if given the option. 80% would rather watch live video from brands than read a blog post on their website. The same goes for social media posts, 82% prefer live video to other types of social posts.

Just because you can DYI doesn't mean you should

There are a lot of DIY tools when it comes to video, but make sure the quality of the video you are putting out is up to par with your brand standards. Audiences expect quality video and broadcasts. In fact, 67% of viewers say the quality is the most important factor when watching a livestream. Audiences simply do not respond positively to poor audio and shaky video.

Consider combining your TV and digital video strategies to save resources (money)

Having multiple channels complement each other increases your chance of exposing your brand to your audience. Despite this fact, only 53% of marketers plan their digital video and TV strategies together, even though 85% consider the two formats extremely or somewhat complementary.

If you are able to keep these two strategies in mind while planning or creating your next campaign, you can better utilize the production process (and budget) when shooting and editing your videos.

Have a way to measure your success so you can show your boss how awesome you are at your job

Just like any other marketing tactic, it is important to know what success looks like to you. Businesses that use advanced video analytics are twice as likely to report that their returns on investments have been improving.

Defining what success should look like for each video before shooting beings will also greatly help your video production partner prepare for and complete the production process. In fact, it's one of the first questions we ask at Plum Media.

Start planning your next project

Check out our FREE planning and budgeting guide. Need even more help after downloading the guide? Contact us to learn what we can do to make 2019 the best year for your video projects. 

Video Production Planning and Budget Guide

 

Topics: video production, online video, video marketing, sales & marketing, streaming, live streaming, Social Media, Footage, Facebook, commercial, awareness, television, corporate video

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