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The Tallest US Flagpole Goes Viral

 

Back in April, Plum got the call to document the construction of the world's tallest flagpole at Acuity Insurance's headquarters in Sheboygan, WI. The pole would be erected over a four day period. For the pieces of the pole to be hoisted in place, the weather conditions had to be just right. It could be cold and rainy, but strong winds and lightning were a no-no. Plum’s crews were on-site before the crack of dawn. Three of the four days were shot in the rain, the final day was perfect. On June 16th, Plum’s cameras returned to the site to capture the dedication ceremony.

Just in time for the 4th of July, the final video was ready to go. It was uploaded to Milwaukee's Mortenson Construction website. Over 4,353 email notifications with a link to the video were sent out by Mortenson Construction’s marketing department. By July 21st, the video had over 500,000 views. On July 25th, it surpassed one million views. It’s now August 6th, and the video has been viewed over 2 million views.This little 6 minute and 15 second video, had now been played more than 133,000 hours.

Interestingly, it’s a story of inspiration. Acuity Insurance constructed the flagpole intending to inspire people. Their undertaking inspired us and obviously the video inspired others. At Plum, we are proud to have had the opportunity to be part of the project. And we are thrilled we could contribute to the success of our client’s inspiration.

Flagpole Facts:

  • 400-foot flagpole weighs approximately 420,000 pounds
  • There are two versions of the 60- by 120-foot flag:
  • 220 pound flag is flown during normal conditions
  • 350 pound flag is flown during harsher weather
  • Each star is 3 feet high and each stripe is 4 1/2 feet wide
  • 680 cubic yards of concrete used in foundation
  • Over 500 gallons of paint cover the pole
  • 11-foot diameter at base tapers to 5 1/2-foot diameter at top
  • Three pendulum-style tuned mass dampers reduce movement and vibration

Designed to withstand a low temperature of -42°

Topics: video marketing, docu-style, Footage, Wisconsin, documentary, storytelling