Snap-On Rescue Rig: Electronic Torque Wrench | Snap-on

by Plum Staff on November 29, 2011

Challenge

Snap-on Tools was looking for a way to promote and generate buzz around their hand tools, you know, those everyday tools like wrenches and hammers. Not always classified as ‘high tech, Snap-on’s hand tools can greatly improve productivity and to an auto technician, time is money.

Solution

Real life auto technicians were asked to try out Snap-on hand tools for one day and give their candid assessment. The video chronicles that process. The Rescue Rig, a tricked-out Ford F350 pick-up, was used as the marketing angle for this campaign. The program’s host unexpectedly arrives at repair shops and offers to swap a technician’s tools. The video captures the comments and surprised reactions to the quality and improved productivity of Snap-on products.

Results

The reaction to the Snap-on tool swap was overwhelming positive. The videos have received over 23,000 views on YouTube, were able to be repurposed at trade shows and play on over 5,000 franchisee trucks across the nation.