More From Laura:
My job isn't to sell a product, it's helping people find solutions.
I'm excited to be in a spot where I can help businesses get their message in front of the right audience and the right time.
There are a lot of similarities between digital and content marketing and broadcast media. Both require concise messages that are delivered to an audience that might be distracted. Figuring out what resonates with an audience and what information they find useful is part of a larger puzzle.